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Future Proof: What’s Your BHAG?

Goal setting for attorneys is often circular.  Most times, their goal is to set goals 😊.
But, because lawyers don’t utilize goal setting, they underachieve.  They’ve got nothing to strive for, nothing to compete over, nothing to drive them to the next chapter of their business.  This is probably the chief reason why the status quo dominates law firm management, and why most law firms exist in suspended animation.  It’s why I’m never surprised to talk to an attorney who sounds like he’s running a law firm from 1999.
It matters less what your goals are, than that you set them.  If you’re interested in making more money, run some revenue projections, and set specific revenue goals.  If you want more of a lifestyle practice, figure out how you’re going to work less, and build more time into

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