City to City: How Local Is Your Web Presence?
If you practice in or near a major city, you’re likely focused on marketing your law practice in said major city. There’s just one problem with that idea: so are all your competitors. But, your vision for a local web presence can be broader, if you zoom out. The fact is that if you start looking at suburbs, you’re likely to find underserved communities; and, if your law firm can focus on providing services there, you’ll be more noticeable, since you’ll have fewer direct competitors. You see, the thing is , that : lots of law firms don’t look beyond surface strategies – but, if you do, you can potentially uncover a number of compelling, underutilized tactics. You can acquire demographics information, to better assign your targets . You can set up virtual office spaces for map placement . You can start using local keywords . You can travel to community events, for linkbacks . You can build out addit...
