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Giant Steps: Raising Your Rates Doesn’t Always Have to be a Big Move

I feel like I can safely say that – even though I have no idea what your rates are .  In my experience, most law firm rates are far too low .  That’s especially true if you bill hourly .  Hourly rates for attorneys don’t even keep up with inflation.   But, maybe you already knew that .  And, perhaps you may even really want to raise your hourly rates .   Though, you may also be thinking: I haven’t done that in quite some time , so I have to make a huge change , in order to make up for that .  And, that is where you would be wrong.     Smaller, incremental increases to hourly rates, can be massively impactful – plus, they won’t send up alarm bells for legal consumers (including your existing clients, if you don’t want to grandfather them in) .     So, let’s say you raise your rates by just $25/hour .  If you ca n bill & collect 1500 hours each year, you just created $37,500 in new revenue, literally out of thin air .  You’re not doing anything different; and, y

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