Factors of Authentication: AEO Changes Your Content Model
Just when you had begun to master (too strong?) SEO – here comes AEO . Now, the question of the moment becomes: How do I get found in generative AI queries ? (Seriously, stop this ride: I want to get off.) Content marketing remains an effective strategy for ranking in search; and, it’s also effective for appearing in generative AI queries . The big difference is that natural intelligence is engaged in traditional search, whereas artificial intelligence is engaged in the former . And ‘the AI’ likes different variations on content than do humans. That’s why web content is changing. AI tools like FAQs. AI tools like comparisons. AI tools like instructional content. (Yeah, real people like these things, too; but, AI loves them.) So, as you...
