Status Report: Vanity Metrics Need to Be Combined with Conversion Metrics
Lots of people describe ‘vanity metrics’ (how many people view & like your social posts, how many people visit your website, etc.) as pointless, or useless – but, that’s a little strong . While it’s difficult ( probably impossible ) to track how many direct clients that all leads to, it does mean that you’re building your brand. And, I don’t know about you – but, I think branding is pretty important. There are still commercials I remember from the 1980s. Now, while vanity metrics are valuable, conversion metrics are certainly more important . But, that’s kind of the next stage . How many people affected by your branding reach out to you , to become clients ? How quickly and how often do they convert ? If you’re running paid ads, you’ll want to know h...
