Dead See Scrolls: Do Search Engine Results Pages Exist If No One Views Them?
Artificial intelligence has affected so many aspects of life , by now : in good, bad & ugly ways . One of the more dramatic measures in which A I has impacted law firms is with respect to legal consumers’ online behavior around finding legal practitioners. The bedrock of SEO (search engine optimization) is to increase visibility in search engine results pages (SERPs) for law firms, with the idea being that you’re performing best when your law firm is elevated to topmost ranking among the combination of organic (non-advertisement) search results (though you would be paying – in this example – a digital marketing agency, to help you with organic search results appearances) & paid advertisements (pay-per-click ads, verified profiles) . In the common era BAI period (Before Artificial Intelligence), that was about as high as you could get . Now, however, search engines (most prominently Google) feature so-called ‘AI Overviews’ that appear at the ...
