Questionable Behavior: AEO is the Marketing Term You'll Need to Learn Next
Just when you thought you had gained a perfectly acceptable understanding of SEO (search engine optimization), artificial intelligence comes in & screws everything up. ( Again. ) You may have already noticed that more of your law firm clients are starting to find you via AI search overviews, or directly through generative AI products . That’s going to be happening more and more – even as some consumers will still rely on traditional search results (until those, too, are completed swallowed by generative AI-produced answers). So, the upshot is that, for now: you still have to maintain your SEO presence, while also figuring out how to appear in the ‘answer engines ’. (Sigh.) Basically, the question is: How do you create content for AI? The good news is that , if you’re an attorney, you’re probably also a ...
