‘Tis the Season: Is It Time to Reconsider Holiday Cards?

Every December, your law firm shuts down, so that you can send out holiday cards. 

It’s not just about getting the contact list together.  It’s about selecting the cards.  And, getting the message right.  And putting them in envelopes.  And stamping them.  And mailing them.  And, then . . . 

Your card gets thrown on a pile with thousands of others, without even being looked at, before it’s recycled. 

So, Id you’re going to spend your time, or require your staff to spend the time, sending out cards, you might as well make it worthwhile.  And, one of the ways you can make those efforts actually worthwhile is to reduce competition.  It’s the same reason rural law practices are successful; and, it’s the same principle behind law firms selecting niches.  But, how do you reduce competition when sending out holiday cards? 

Well, you get noticed by sending cards on off-holidays.  Are you the only law firm in your area sending out Flag Day cards?  Probably.  Maybe Groundhog Day isn’t taken?  Halloween, anyone? 

Simply send your cards when there are fewer cards beings sent, and your campaign will become more impactful. 

. . . 

If your marketing campaigns are falling flat, we can help. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, Vermont Bar Association members now have access to experienced law practice management consultants at a special discounted rate.  To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.