Cold Open: Legal Consumers Still Think You’re Closed

If your revenues remain down, there’s a probably a simple reason for at least some of that dip. 

 

According to the recently-released 2020 Clio Legal Trends Report, 23% of legal consumers think law firms are closed.  This is largely based on their knowledge of court closures leading to an assumption that the entire legal industry is shut down.  That, in itself, is a problem for lawyers.  Making matters worse is that only 2% of lawyers believe that legal consumers think law firms are closed.  That means that lawyers aren’t addressing the problem. 

If nearly a quarter of legal consumers think your law firm is closed, almost 25% of your potential leads aren’t contacting you.  While it may seem trite at this point to inform your consumer base that your law office is indeed open, clearly there is a need for that to be broadcast. 

 

What can you do to let potential clients know you’re still open, and recapture those lost leads?  Add a banner to your website.  Send an email to your list.  Indicate via your directory profiles that you’re open for business as usual.  Make it easy and obvious for potential clients to schedule appointments with you.  Be clear about accommodations and options available during the pandemic. 

 

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If you have questions about how to reset your intake, we’re open for business. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, Vermont Bar Association members now have access to experienced law practice management consultants at a special discounted rate.  To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.