Find Your Repurpose: How to Effectively Leverage Your Content

If it’s nice, do it twice.  Or, three or four times, for that matter. 

Most attorneys I talk to feel like they need to choose between content types for their marketing.  For example, some lawyers tell me: I need to start a blog, or I should really do a series of videos.  But, why not do both?  Okay, let’s take an example: If you want to start a blog, why not do a series of short videos addressing common client questions, and transcribe those -- voila: you’ve got blog posts!  Or, maybe you want to start a podcast -- also record video for those episodes, snip small segments and plop some captions in there: like magic, you’ve also just created video content to pair with (and copromote) your audio content.  (You can also transcribe those podcast episodes to produce blog posts, too.) 

 

So, here’s the real deal: Every time you generate a new piece of content, multiply it.  Think about how you can repurpose everything you do, and content marketing seems a whole lot less daunting. 

 

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Need some help developing a marketing plan?  We can help. 

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To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.