Articling: AI Makes Consistent Content Marketing Possible for Busy Lawyers

One of the biggest issues attorneys have with developing effective content marketing profiles is that they can’t find the time to write or produce the content they ultimately need to distribute.  That’s always been the sticking point. 

 

Enter AI, which is taking the world by storm, via ChatGPT, a generative AI tool, which will produce information for you based on queries, or ‘prompts’.  Effectively, you ask it to do something, and it will.  So, you can ask ChatGPT to draft you a 250-word blog post, on a specific topic.  And, you can then tweak it (via additional prompts), as you see fit.  Even if what ChatGPT produces is not the final version, that’s okay – because if it gets you 90% of the way to the finish, you can polish it from there.  With ChatGPT, you can crank out content, like it was coming off an assembly line. 

The good news is that most of the generative AI tools you would use at this point are free – though, ChatGPT has a paid version, Plus – which offers better access to the tool, and first access to new features.  But, if ChatGPT is busy/unavailable, which can often be the case, you could, for example, switch to Google Bard, a similar tool, that is more accessible, because it’s less popular. 

 

And, since Google is all-in on AI, AI-generated content will still rank in search. 

 

If you’re avoiding content marketing, because of the effort of developing content – you can slash that effort using generative AI. 

 

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If you want to talk marketing strategy, contact us today! 

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