Payment Plan: This is the One Necessary Precondition for Any Paid Advertising Campaign

Lots of law firm owners don’t pay for advertising, at all.  But, for those who do, they’re often skipping a crucial step, that will allow their marketing campaigns to flourish. 

 

They don’t have an intake program. 

 

With any paid advertising campaign, it’s essential to be able to track calls and clicks – because, if you can’t, you won’t know whether your campaigns are working, or not; and, your new marketing strategy could devolve into a money pit. 

Sure, there’s the basic notion of ‘return on investment’ (ROI) = are you making back what you’re paying – or profiting, and at what level.  But, with the right software, you can also run a whole bunch of different reports, including custom ones, to better understand your marketing spend. 

 

At the very least, the modern law firm, running a paid marketing program, should be tracking calls (potentially with a software, like CallRail) and clicks (potentially with a customer relationship management software (CRM), like Lawmatics).   

 

At this stage of the game, that’s really table stakes. 

 

. . . 

 

If you want to step up your law firm marketing game, reach out to us today. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, Vermont Bar Association members have access to experienced law practice management consultants at a special discounted rate.

To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.