Next Step: Every Marketing Strategy Needs a Call to Action

Consumers are inundated with marketing information, on a daily basis.  It’s staggering how much marketing collateral reaches people in email, via texts, on social media, and on streaming and television systems – that includes advertising from law firms.  The fact is that, if you can capture someone’s attention, you need to be able to do something with that. 

 

So, it’s sort of amazing, that businesses still produce and launch content, without a call to action. 

Literally everything you do, should have some kind of call to action, in place, that the consumer can act on. 

 

-If you write a blog post, there should be a call to action, somewhere on the page, even if it’s a static button, that appears all on website pages, for scheduling a consultation. 

 

-If you host a podcast, you should directly ask listeners for reviews and ratings. 

 

-If you publish an advertisement of some kind, it could include the link to a landing page, specific to the subject of the advertisement. 

 

Making the addition of a call to action on marketing collateral of all types, is a mindset change that can offer law firms a distinct pathway to increasing lead volume. 

 

. . . 

 

Oh, here’s a call to action!  Contact us to further discuss your law firm marketing strategy. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, Vermont Bar Association members have access to experienced law practice management consultants at a special discounted rate.

To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.