Fill to the Brim: Practice Area Pages Can Help Your SEO

Optimizing practice area pages on your website increases your domain authority online.  But, it’s also a competitive advantage, since most law firms just slough off building practice areas, just so they can be finished with the project. 

Think about it, though: if potential clients do not have a specific lawyer in mind, but only know the type of legal work they need – your practice area page can become the touchstone for them.  The more viable keywords you can produce, surrounded by high-quality content, the more likely you will be to get served in search results. 

 

In other words, you want to spend some time crafting these pages.  But, you’re not alone, in doing so: as this is a great use case for AI.  You can create practice area page drafts using generative AI, which you can then review & finalize.  You can even ask it to include appropriate ranking keywords.  You can also ask it to generate images/icons for the pages. 

 

Neither are text and images the only items you can add to a page.  Videos can also improve your ranking posture.  One video is great; one at the top, middle and bottom of the page is even better.  You can also publish those videos on other platforms, like YouTube and Instagram.   

 

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If your website practice area pages are lacking, we can help you add more substance!

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, Vermont Bar Association members have access to experienced law practice management consultants at a special discounted rate.

To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.