City to City: How Local Is Your Web Presence?

If you practice in or near a major city, you’re likely focused on marketing your law practice in said major city. 

 

There’s just one problem with that idea: so are all your competitors. 

 

But, your vision for a local web presence can be broader, if you zoom out. 

The fact is that if you start looking at suburbs, you’re likely to find underserved communities; and, if your law firm can focus on providing services there, you’ll be more noticeable, since you’ll have fewer direct competitors.  You see, the thing is, that: lots of law firms don’t look beyond surface strategies – but, if you do, you can potentially uncover a number of compelling, underutilized tactics. 

 

You can acquire demographics information, to better assign your targets.  You can set up virtual office spaces for map placement.  You can start using local keywords.  You can travel to community events, for linkbacks.  You can build out additional directory profiles. 

 

In the world of web-based marketing, location is everything. 

 

. . . 

 

If you want to talk further about your law firm marketing strategy – just give us a call! 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, Vermont Bar Association members have access to experienced law practice management consultants at a special discounted rate.

To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.