Questionable Behavior: AEO is the Marketing Term You'll Need to Learn Next

Just when you thought you had gained a perfectly acceptable understanding of SEO (search engine optimization), artificial intelligence comes in & screws everything up. 

 

(Again.) 

 

You may have already noticed that more of your law firm clients are starting to find you via AI search overviews, or directly through generative AI products.  That’s going to be happening more and more – even as some consumers will still rely on traditional search results (until those, too, are completed swallowed by generative AI-produced answers). 

So, the upshot is that, for now: you still have to maintain your SEO presence, while also figuring out how to appear in the ‘answer engines’. 

 

(Sigh.) 

 

Basically, the question is: How do you create content for AI? 

 

The good news is that, if you’re an attorney, you’re probably also a good researcher; and, there’s lots of information out there on this subject, as it’s a pretty hot topic. 

 

To get started, check out this broad and accessible article from Forbes. 

 

Here’s another useful article from Neil Patel, with lots of data & examples. 

 

And, if you want to get real deep, here’s an SEO’s take on AEO. 

 

. . . 

 

Want to further discuss your web presence, wherever it may roam – reach out to us today! 

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