Stylin’ & Profilin’: Directory Profiles Are a Domain Authority Hack

Google searches for your law firm and lawyers in your law firm generate three types of results: hits to your websites; directory profiles (business listings, including pages for individual employees); and, content results (direct posting, social media).  That means that your website needs to be SEO-optimized; and, it also requires you to generate content and repost it on social media profiles (business and personal).  Many lawyers have figured that out; but, one thing that lots of attorneys don’t focus on (unless they’re working with an SEO vendor), is that it’s pretty darn straightforward to simply complete as many directory profiles, as you can, to grab those easy backlinks, and goose your domain authority. 

If you’ve already got an SEO/SEM/AEO vendor – they’re likely already working on this for you.  But, if that’s not the case; and, if you’re doing it on your own, here are some items to be aware of: 

 

-Create directory profiles for all of your business locations, and on behalf of all of your attorney staff.  Ensure that each profile has the same NAP = name, address, phone number; that’s the exact same information.  If that’s not done, it will take search spiders longer to locate your information for queries, which will hurt your rankings. 

 

-Start with the directory profiles that already rank highly for vanity searches (for the name of your law firm, and the names of individuals working for your law firm), and claim or complete those first (consider purchasing paid profiles, if they rank highly enough).  Then, you can see which profiles pop up for keyword searches, and spruce those up, to boot. 

 

-It can be helpful to use tools that can assist you with this process, like Bright Local. 

 

-Once the directory profiles are completed, you can then post content to many of those same platforms, on a regular basis, to optimize them further. 

 

They say all politics is local; but, so is most law firm marketing. 

 

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Want more marketing tips?  Reach out today! 

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