Status Report: Vanity Metrics Need to Be Combined with Conversion Metrics

Lots of people describe ‘vanity metrics’ (how many people view & like your social posts, how many people visit your website, etc.) as pointless, or useless – but, that’s a little strong.  While it’s difficult (probably impossible) to track how many direct clients that all leads to, it does mean that you’re building your brand.  And, I don’t know about you – but, I think branding is pretty important.  There are still commercials I remember from the 1980s. 

Now, while vanity metrics are valuable, conversion metrics are certainly more important.  But, that’s kind of the next stage.  How many people affected by your branding reach out to you, to become clients?  How quickly and how often do they convert?  If you’re running paid ads, you’ll want to know how many people engage them & then stack the other questions on top of that.  That’s all good.  Those are things you should be tracking; and, you’ll want to be using the right tools to do that, including a CRM. 

 

But, don’t let anybody tell you your brand-building activities are worthless. 

 

. . . 

 

If you want to talk about developing a broadly robust marketing management campaign, just reach out to us today! 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, Vermont Bar Association members have access to experienced law practice management consultants at a special discounted rate.

To get started, visit Red Cave's Vermont Bar Association landing page, and start running your law practice like a business.