Landing Space: The Value of Non-Website Webpages

For many law firms, just getting one website across the finish line is a monumental accomplishment – which is not untrue, by the way.  Getting over that single hurdle, however, is usually how it starts – and, how it ends. 

 

Of course, there’s more that you can do online, beyond just publishing & managing your garden variety law firm website. 

Consider the humble content page, for example.  A website that is focused entirely on content related to one of your practice areas, can perform really well in organic search.  Load that sucker up with various types of focused content, grab a descriptive and focused url – and, it’s game on. 

 

Now, if you start paying for advertising, you’ll build a ‘landing page’ for those ads, which is another form of a website – one that is specifically focused on the sales proposition for those lead types. 

 

Practically speaking, you should also treat your social media and directory profiles, as websites – because that’s kind of what they are: predesigned, themed websites, for which you can add & edit content. 

 

It’s time to think of your web presence, in a more holistic manner. 

 

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If you want to discuss your law firm marketing strategy, just reach out! 

Through a unique partnership between the Maine Board of Overseers of the Bar and Jared Correia’s Red Cave Law Firm Consulting, Maine attorneys have access to experienced law practice management consultants at a special discounted rate. 

To get started, visit Red Cave’s landing page for Maine attorneys, and start running your law practice like a business.